Haulotte’s First Half Revenues Decline 29 Percent on Lower Sales to Rental Companies
First half revenues totaled €264 million in the first half of 2025, down from €363 million in the first half of 2024, a 29-percent year-over-year decline for the mobile elevating work platform and telehandler manufacturer. Rental sales increased about 3 percent from €11 million to €12 million, while service revenues increased around 2 percent from about €36 million to approximately €37 million. Equipment sales declined from €316 million to €215 million, a 32-percent dip.
In the first half of 2025, the global mobile elevating work platform market has continued a sharp decline, the company said, observed over several consecutive periods, impacted by ongoing uncertainties it is facing, such as customs duties and geopolitical uncertainties. The company attributes the sales decline to a cautious approach on the part of major rental players.
In this environment, Haulotte showed resilience in Europe, with revenue declining by only 7 percent during the period, supported by rising sales volumes, with the decrease mainly the result of an unfavorable product mix. These results confirmed the strength of the Group’s offering and its reinforced position in the region. In Asia-Pacific, where the trend observed in the first quarter continued, revenue fell by 36 percent.
In North America, revenue dropped 48 percent, as major players continue to adopt a wait-and-see approach. Latin America also saw a 34-percent decrease, because of a sharp decline in its main markets.
Given the current limited business outlook for the second half of 2025, and with many rental players already shifting their focus to 2026, Haulotte does not expect any significant improvement in its current operating income for the second half of 2025.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.