Industry Veteran Cox Joins MEC as Regional Business Development Manager
Robert Cox has joined MEC Aerial Work Platforms as regional business development manager. His primary focus will be growing strategic business partnerships and expanding the company into new growth opportunities. Cox comes to MEC with more than 10 years of experience in the industry.
“Robert brings an incredible foundation for success,” said Paul Waller, MEC vice president of North American sales. “His product knowledge, business experience and education will strengthen our continued partnership with MEC customers as well as developing new relationships and exploring new markets. Robert’s addition to the MEC sales team is one of the many strategic commitments to expanding our business in North America. He understands the value and innovation MEC business brings to our customers and the industry overall.”
Cox entered the aerial industry with Genie in Washington state before moving to Denver and becoming the territory sales manager. He then moved to Idaho and joined Acme Lift as the senior territory sales manager prior to joining MEC. Cox earned his MBA in finance from Willamette University.
MEC Aerial Work Platforms is a manufacturer of mobile elevating work platforms in Kerman, Calif. MEC's portfolio of MEWPs ranges from direct electric drive slab scissors and vertical masts to rough terrain scissors and booms with patented and award-winning design features. For more information, visit www.MECawp.com
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.