Haulotte Revenues Decline 16.6 Percent in First Quarter
Aerial equipment manufacturer Haulotte posted €105 million in equipment sales in the first quarter of 2025, compared to €134 in the first quarter of 2024, a 21.6-percent decline. Sales of rental equipment increased from €5 million to €6 million. Service revenues increased from €18 to €20. Total revenues were €131 million, down from €157 million, a 16.6-percent decrease.
In a still uncertain economic and geopolitical environment, the slowdown in the global mobile elevating work platform market started in the second half of 2023 and has continued in early 2025. In this context, Haulotte achieved a turnover of €131 million in the first quarter of 2025, compared to €157 million in the same period last year. However, this represents a modest increase of 3 percent compared to the previous quarter.
In Europe, despite the decrease in Europe’s key interest rates, major rental players remain cautious with their investments resulting in a 6-percent decline in Haulotte's sales compared to the first quarter of 2024.
In the Asia-Pacific region, the Group experienced a 41-percent drop in revenue, reflecting a sharp slowdown in key markets at the beginning of the year.
In North America, the downward trend observed in the second half of 2024 has persisted, with most rental companies maintaining a wait-and-see approach. Haulotte recorded a 27-percent decline in sales across all activities compared to the first quarter of 2024.
Latin America was the only region with a slight 2-percent increase in revenue compared to last year.
At the end of the first quarter of 2025, equipment sales were down by 22 percent compared to the first quarter of 2024. Rental activity rose by 16 percent, and service activity increased by 8 percent.
In the current market environment with limited visibility across all markets, Haulotte remains unable to commit to a sales and current operating margin level for 2025 but will do as soon as conditions permit. During this period, Haulotte will continue to leverage its innovation capabilities and close customer relationship while maintaining its focus on stock optimization and controlling operational expenses, the company said.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.