National Lift Truck Launches New Website, Logo and Unified Branding
National Lift Truck has launched a new and improved website, www.nlt.com. This launch marks a step towards a unified nationwide brand identity and reinforces the company’s ongoing commitment to providing trusted material handling and aerial equipment solutions while ensuring customer experience across all locations. The new website, www.nlt.com, serves as a unified online home for all National Lift Truck companies, including National Lift Truck Inc. in Illinois, National Lift LLC in Tennessee and New York, and National Lift of Arkansas. Prior to this update, the companies operated separate websites for the different regions: nationalift.com, nlofa.com, and nlt.com.
Designed with enhanced content and functionality, improved navigation, and a modernized look, the site makes it easier than ever for customers to explore an extensive range of equipment, services, and solutions, no matter where they are located. Whether customers are looking for new or used equipment, rental options, service and maintenance solutions, or parts and accessories, the new nlt.com makes it easier to find what they need.
In addition to the website launch, National Lift Truck is transitioning to a consistent brand and logo across all locations. Over the next several months, the Tennessee, Arkansas, and New York operations will fully transition to the National Lift Truck branding and logo currently used at their Illinois locations. This update reflects NLT’s dedication to providing a cohesive and recognizable identity.
"This website launch and brand update are key milestones in our continued growth and commitment to serving our customers better," said National Lift Truck president Jeff Scott DuBose. "With a more user-friendly website and a unified brand identity, we are making it easier than ever for businesses to connect with us, explore our offerings, and receive the exceptional service and flexible solutions that set National Lift Truck apart."
As a partner for industrial, commercial, and construction businesses, National Lift Truck remains dedicated to delivering personalized service, flexible solutions, and industry expertise. The brand refresh and digital transformation reinforce the company’s core values of integrity, responsiveness, and customer service excellence, the company said. Visit the new website at www.nlt.com.
National Lift Truck is headquartered in Franklin Park, Ill.
