Durante Equipment Appoints Adam Zunic Marketing Director
Durante Equipment, a Hollywood, Fla.-based supplier of industrial equipment for the South Florida market, hired Adam Zunic as its new marketing director. In his new position, Zunic will be responsible for managing the daily operations of the marketing team, expanding the company's digital footprint, and leading the department's overall strategic direction.
“I’m looking forward to working with John again and building on the previous success we shared working together for seven years,” said Zunic, referring to his time working with John Durante at Durante Rentals in the New York area. “I plan to utilize my 20 years of online marketing and e-commerce experience to grow our client base, gain market share, and boost awareness of the Durante Equipment brand here in South Florida.”
"As a business leader, I always emphasize the importance of great marketing and consider it a vital component of success,” said Durante. “Adam is an exceptional individual and a brilliant marketer who played a key role in my past success. I am extremely confident that he will bring that same level of performance to my new South Florida venture.”
Prior to his 10-year career in the industrial equipment industry, Zunic held various marketing positions for companies throughout New York City, eventually founding an e-commerce start-up where he developed his expertise in digital marketing. Zunic has a bachelor’s degree in marketing from St. John's University and holds certifications in Google Ads and Analytics.
From its location in Hollywood, Durante offers rentals, sales, parts, and service to customers in Miami-Dade, Broward, and Palm Beach counties, offering aerial lifts, contractor tools, and forklifts to excavators, generators, and skid steer loaders, Durante Equipment is an authorized dealer for Dynapac compaction equipment and LiuGong forklifts. For more information, visit www.duranteequip.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.