BigRentz Promotes Jim Arabia to Chief Marketing Officer
BigRentz, the nation’s largest online equipment rental company, has promoted Jim Arabia to chief marketing officer for continued strategic growth.
In this newly created position, Arabia will have enterprise responsibility for the company’s strategy, planning, and implementation of BigRentz’s marketing and customer retention initiatives as the company scales operations. Arabia is a growth-focused leader with strong marketing experience who most recently served as the vice president of marketing.
“Jim has implemented end-to-end marketing strategies, engineered customer success strategies, and has a track record of driving new business,” said Scott Cannon, CEO of BigRentz.
Despite COVID-19 and the associated obvious industry challenges to BigRentz, Arabia grew new customer segments by more than 38 percent with customer acquisition costs hitting several all-time lows.
“He has the experience and expertise in branding and sales enablement that BigRentz and our customers continue to benefit from,” said Cannon. “The addition of Jim and Tom Belmont to the C-suite complement the talent and commitment of our team and they will be an intricate part to achieve our aggressive growth goals.”
BigRentz recently hired Tom Belmont as the new chief operating officer. Belmont will be responsible for the alignment and prioritization of company investments and ensuring operational excellence across the company.
BigRentz is an online construction equipment rental marketplace with 2,000 rental partners and 10,000 partner locations. Visit www.BigRentz.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.