LeBerg & Curtis, a John Deere dealer has sold its John Deere inventory and will concentrate on its rental equipment and Bobcat business. Cazenovia Equipment Co. has acquired the John Deere inventory and will operate as the region’s John Deere dealership from the former LeBerge & Curtis location.
“Decisions that have made over the last several months have been difficult ones,” wrote LeBerge & Curtis co-owner Jim Curtis in a press release. “However, we are confident in our choice of Cazenovia Equipment Company’s experience and vast resources to offer our customers and employees the security they need moving forward.”
LeBerge & Curtis Rental Center will continue to operate in Canton, N.Y.
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.
