You Can't Beat Jobsite Prevention

March 31, 2010
During a recent conversation with a general manager of an aerial equipment rental company I asked him if his sales staff or delivery drivers ever get involved in site assessment, walking around a jobsite that is renting his equipment and scouting for ...

During a recent conversation with a general manager of an aerial equipment rental company I asked him if his sales staff or delivery drivers ever get involved in site assessment, walking around a jobsite that is renting his equipment and scouting for potential hazards. His answer was a straightforward “No.” That is the job of the contractor, he explained. It's not my responsibility, I just rent the equipment.

Another rental manager, however, saw it quite differently. “There are great advantages in looking at a jobsite and accessing the hazards,” he explained. Don't forget, he pointed out, this is our equipment that can get damaged if the jobsite is unsafe. He also pointed out the possibility of an injury to the operator if he should have an accident.

Outside of the fact that nobody in this industry wants to see anybody get hurt while operating a piece of aerial equipment, there is also the fact that if somebody has an accident, his attorney will look for any potential source of culpability other than operator stupidity. That could be the contractor on the jobsite, the owner of the project and — perhaps the easiest target to go after — the provider of the equipment itself. Almost anybody in the rental business knows what those lawsuits are like. It doesn't matter if you're probably free of responsibility. Where do you want to start your week on Monday morning — at your rental center operating or improving your business or at your attorney's office? Take your pick.

Sure, some jobsites won't want your staff poking around the jobsites, but some contractors appreciate it if you suggest that your guy takes a look around to look for potential safety issues on the jobsite. That job is subject to ANSI and OSHA safety standards and assessing potential hazards is part of those requirements. A lot of contractors are busy, under pressure and understaffed and many would appreciate your help in this area.

Site assessment can even be a source of income. Offering it as a service is probably the best way to start out, but you might be able to offer it as a value-added billable service.

If I haven't convinced you of the value of hazard assessment on your customer's jobsite, I urge you to read the article on this subject “Inspect the Worksite for Hazards,” written by JLG's David Baxter on this topic. You can read it in the March issue of RER or access it online at http://rermag.com/features/inspecting-worksites-20100301/.

A veteran of the aerial industry, Baxter is far more articulate on the matter than I am.

Whether you look at inspection as a source of income, a way to prevent an accident, a value-added service to your customer, or a way to protect your equipment from damage — or all of the above — the amount of time these safety precautions are likely to take are nothing compared to the time imposition an accident will cause. Not to mention costs or injury or worse.

About the Author

Michael Roth | Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.