Rental Profiles

Profiles about equipment rental companies.


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Headline News

Aaction Figures

July 22, 2016
Serving a varied customer base, Northern California’s Aaction Rents is a leading rental player along Highway 101.
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Rental Profiles

A New Approach to Customer Satisfaction

June 1, 2016
Seems like customer satisfaction surveys are all the rage these days. You call a company on the phone for whatever reason and you’re invited to stay on the line and give some ...
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Business Info Analysis

What Is Your Internal Image?

April 1, 2016
How management and ownership can create a "we" mentality in a rental business.
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Rental Profiles

The Boutique Rental Company

Feb. 1, 2016
With its unique niche featuring named atrium lifts and job set-up capabilities, the simple, human touch works wonders for Fagan High Reach.
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Business Info Analysis

Challenges in Building and the Fickle Stock Market

Aug. 1, 2015
No matter what part of the country you live in, environmental consciousness and regulations such as LEED are taking hold and will sooner or later be coming your way and it’s to...


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RER 100 - The World’s Largest Rental Companies

Get the 2022 RER 100

May 27, 2022
Download this eBook covering the 2022 version of the world’s largest rental companies.
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Rental Profiles

Opportunity Builds a Business

July 11, 2013
A fortuitous mix of necessity, entrepreneurship, hard work and seized opportunities has built Platte Rental & Supply into a still-growing rental business serving a mix of contractors...
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Rental Profiles

Big, Ugly, Dirty and Mean – and Life Saving: Trench Shoring Knowledge

Feb. 25, 2013
Trench shoring can save lives, but in-depth knowledge is required in this specialized niche.
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Rental Profiles

National Trench Safety focuses on Safety in the Trenches

Feb. 25, 2013
Trench shoring and traffic safety specialist National Trench Safety is focused on what happens in and around the ditch. Photos by Michael Roth, except where noted otherwise

Interview with Graham Hood: Rental Rate Momentum

May 25, 2012
RER recently interviewed Graham Hood, CEO of Neff Rental, No. 14 on the new RER 100 about the company’s improved 2011 performance, its rental rate momentum, 2012 expansion plans...