Steve De La Torre Joins Magni America as Western Regional Sales Manager
Magni America is pleased to announce the addition of Steve De La Torre as western regional sales manager. With more than 20 years of experience in heavy equipment sales and customer relationship management, De La Torre brings a wealth of knowledge and expertise to the Magni team.
“We are thrilled to welcome Steve to the Magni America team,” said Matt Lyons, chief sales officer, Magni America. “His experience and customer-first mindset align perfectly with our mission to provide best-in-class solutions for the construction industry.”
De La Torre has built a career on fostering long-term professional relationships and delivering intentional customer service. His strong background in sales negotiation, product knowledge, and customer support has been instrumental in driving market growth. Guided by his principle of “treat others as you want to be treated,” De La Torre consistently meets and exceeds the needs of both internal and external customers, Magni said.
Most recently, De La Torre worked at Genie as a key account manager in its AWP division, where he was responsible for building and maintaining relationships with senior-level customer contacts to mentor new sales team members, and more. He gained valuable insight into the customer’s perspective while managing a profit center at Sunbelt Rentals, where he led a team, developed sales strategies, and oversaw territory management.
“I’m extremely excited to be joining the Magni America team and look forward to adding to their growth and success in the western region,” said De La Torre.
For more information on Magni Telescopic Handlers, visit www.magnith.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.