Sunstate Equipment Announces Key Regional Leadership Appointments
Sunstate Equipment has announced five key leadership moves designed to reshape the company’s regional leadership and sales teams, strengthening Sunstate's leadership, community relationships, and improving sales, operations, and customer satisfaction. These strategic appointments follow CEO Norty Turner's assumption of his role in January.
Jeremy Banks, a seasoned leader in the national equipment rental industry, has transitioned to Sunstate’s Southwest Region and will take over the regional vice president role. With nearly 30 years of operations and sales experience, Banks has a proven track record of building strong teams and lasting customer partnerships. Recognized for his approachable leadership style and practical problem-solving, he is passionate about helping others grow while supporting the industry that builds our communities.
A new member of the Sunstate team, Jason King has joined the company as the region vice president for the Southeast. King is a proven equipment rental industry leader, with more than 20 years of sales and leadership experience in the equipment rental industry. King will be based in North Carolina and will lead the region’s strategic initiatives. He comes to Sunstate after the past five years at another company, most recently serving as a district manager, focusing on onsite solutions, portable sanitation and fencing.
Ryan Moore was promoted to the position of region vice president for the South Central Region. Moore has spent the past 12 years at Sunstate, leading the launch of the company’s Industrial Solutions Division as the director of the division. Moore, who will be based in Houston, has more than 25 years of rental equipment industry experience, serving in many roles in operations and sales during his career.
Another promotion was earned by Daniel Tentrup, who will be the region director of sales & marketing for the South Central Region. Tentrup, who will be based in Houston, brings a proven track record of sales growth and operational excellence to this new role with Sunstate. He has more than 15 years of experience in the equipment rental industry and served as district manager for the Gulf Coast Region for Sunstate for the past three years.
Jeffery Turley has been promoted to region director of sales & marketing for the Southwest Region. In this role, Turley will lead the market's sales growth strategies and marketing initiatives. Turley, who is based in Phoenix, has 19 years of rental industry experience, including 15 with Sunstate, with the last 12 years as region sales manager for the Texas, Tennessee and Oklahoma markets.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.