Atlantic & Southern Equipment Becomes Magni Dealer in Georgia and Parts of Florida and Tennessee

Magni Telescopic Handlers, a leading manufacturer of rotating and heavy lift telehandlers, announced that Atlantic & Southern Equipment has become an authorized Magni dealer for the state of Georgia, the Florida Panhandle, and Eastern Tennessee.
Jan. 3, 2022
2 min read

 Magni Telescopic Handlers, a leading manufacturer of rotating and heavy lift telehandlers, announced that Atlantic & Southern Equipment has become an authorized Magni dealer for the state of Georgia, the Florida Panhandle, and Eastern Tennessee.

“Magni’s product offering will be a great addition, not only to our existing customers, but allow us to service new customers and industries,” said Mike Ogle, general manager. “The versatility of the product to provide telehandler, lifting, and aerial lift capabilities in one package will be a game changer for our customers.”

Atlantic & Southern Equipment operates four crane branches: in Atlanta, Birmingham and Mobile, Ala., and Knoxville, Tenn., along with additional agricultural equipment branches in Goldsboro, N.C.; Tifton, Ga., and Dothan Ala.

“Atlantic and Southern Equipment has a long history of providing superior service and support in the markets they serve. They are the perfect partner for us to work with to grow the Magni Rotating Telehandler segment in their market.” said Joe Leinwol, chief sales officer at Magni America.

“We’re very excited to work with the Atlantic and Southern team to grow their Magni business,” added Nick Newbury, southeastern regional sales manager for Magni America. “They’ve got a long track record as a top crane dealer, and we hope that they’ll become a top Magni dealer.”

You can learn more about Atlantic & Southern Equipment at: https://www.atlanticandsouthern.com/index-con.asp?theme=construction

Founded in 2001, ASE is a consistent Link-Belt Top 5 distributor, providing quality lifting products, parts, and service, along with a large dealer rental fleets in the Southeast U.S. ASE is an authorized distributor for Link-Belt Cranes, Manitex and Magni.

Magni Telescopic Handlers, headquartered in Castelfranco Emilia, Italy, makes rotating and heavy lift telescopic handlers. Magni has more than 300 dealers serving 150 countries throughout the world. Magni America LLC is a factory owned importer and distributor for Magni Telescopic Handlers for the United States. Visit https://www.magnith.com/en-us/?noredirect=en-US

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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