Thunder Creek Equipment Names David Bertino Territory Sales Manager for the Southwestern U.S.
Thunder Creek Equipment has named David Bertino as its new territory sales manager for the southern United States, including New Mexico, Oklahoma, Alabama, Texas, and Louisiana. Bertino joins Thunder Creek after a long career in both compact and heavy equipment sales and territory management — serving manufacturers and the dealer sales channel.
Thunder Creek designs and manufactures innovative, premium fueling and preventive maintenance solutions that are used in a variety of industries including construction, roadbuilding, oil and gas, and utility construction. This includes the original No-HAZMAT Fuel & Service Trailer (MTT), the Multi-Tank Oil Trailer (MTO), and Service and Lube Trailer (SLT).
“David understands equipment sales and support from almost every perspective — he has better established manufacturers in his markets while also lifting up local dealer networks to be supportive, responsive and helpful to their customers,” said Larry Lea, vice president of sales, Thunder Creek Equipment. “Each state in this region has markets with strong growth and regulatory needs that perfectly match the Thunder Creek lineup of fuel and service solutions, and David represents a strong partner for our dealers and customers in the region.”
“I’ve lived in the southwestern U.S. almost my entire life, and I’m fortunate to represent a great American brand like Thunder Creek to contractors and businesses in my territory,” said Bertino. “Once fleet managers understand the benefits that Thunder Creek provides their businesses, fueling practices throughout this territory will become more efficient and more profitable.”
For more information on Thunder Creek, visit ThunderCreek.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.