Thunder Creek Equipment Names New Territory Sales Manager for Upper Midwest

Thunder Creek has named Brandon Varness the new territory sales manager for the upper Midwest, serving Thunder Creek dealers and customers in Wisconsin, Minnesota, North Dakota, South Dakota and eastern Montana.
Dec. 17, 2023
2 min read

Thunder Creek has named Brandon Varness the new territory sales manager for the upper Midwest, serving Thunder Creek dealers and customers in Wisconsin, Minnesota, North Dakota, South Dakota and eastern Montana. Varness will focus on providing fueling and daily fluids solutions for businesses ranging from earthmoving and agriculture to fuel and oil delivery services. 

Thunder Creek manufactures and sells a full range of mobile fueling and service solutions. This includes the original multi-tank, bulk diesel trailers that allow businesses to haul up to 920 gallons of diesel without a HAZMAT endorsement, and the company’s proprietary 2-in-1, closed-loop system for handling diesel exhaust fluid.  

Varness is based in Minnesota and comes to Thunder Creek with more than five years of sales management and development for fluid handling and storage solutions, and more than ten years of industrial and technical sales experience. 

“Brandon understands better than most the critical role that fluids play in the day-to-day operation of capital equipment on farms, jobsites and industrial businesses,” said Larry Lea, vice president of sales, Thunder Creek Equipment. “His appointment underscores a commitment to our dealers and customers in the region that Thunder Creek is invested in revolutionizing the way people fuel and service their equipment.”

For more information on the full lineup of innovative fuel and service solutions made possible by Thunder Creek, visit ThunderCreek.com.   

 

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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