Felling Trailers Names Pessen South-Central Regional Sales Manager

As the regional manager for the south-central territory, Pessen’s primary responsibilities will be to achieve regional market share objectives with the existing dealer base and develop new dealers in the assigned territory, providing training and product.
Feb. 26, 2023
3 min read

Felling Trailers Inc., a national leader in industrial and commercial trailers, recently named Joe Pessen regional sales manager to serve the South-Central territory. He will be responsible for all sales development, activity, and dealer support within Nebraska, Kansas, Oklahoma, Arkansas, Texas, and Louisiana.

As the regional manager for the south-central territory, Pessen’s primary responsibilities will be to achieve regional market share objectives with the existing dealer base and develop new dealers in the assigned territory, providing training and product support. Pessen will be taking over the south-central region once served by Gary Knudsen, who retired at the end of 2021.

“I chose to work at Felling Trailers as I was aware of the quality and craftsmanship that goes into every one of the trailers the company produces,” said Pessen. “I feel my role in the south-central region allows me the opportunity to increase sales and market share by leveraging my product knowledge and my ability to develop relationships in a manufacturer/dealer dynamic.”

“Joe brings years of knowledge and understanding of the transport industry to Felling Trailers. We’re excited to have him representing our company and further building our brand in the South-Central U.S.,” said Nathan Uphus, sales manager Felling Trailers.

Pessen brings with him a diverse knowledge of the transportation and logistics industries, having held various roles within the industry for more than 30 years. He worked with Manufacturers Consolidation (MCS) in sales and overseeing the brokerage division for a period of six-years. While with MCS he established a relationship with Goodyear Tire & Rubber initiating the delivery program for all of Goodyear’s natural rubber to their production plants from three U.S. ports. Pessen then joined Cornerstone Systems, a third-party logistics company. During his 10 years with the company, he oversaw the opening of the Kansas City branch and established account relationships with Goodyear Tire & Rubber, ADM Milling, and Haldex Brakes. In 2009 Pessen moved on to partner with an equipment leasing company, founding Transmaxx LLC., a truckload carrier. The company ran dry vans and flatbeds with concentrated efforts in the Midwest and Southeast. Parting ways in 2018, Pessen moved into a sales position with Transwest Trailers, a distributor of commercial trailers, trucks, horse & livestock trailers, RVs, and automotive groups.

“It was during my time with Transwest, while selling the full line of trailers, that I gained an understanding of the processes to build and market trailers, specifically to the constructions and heavy haul markets,” said Pessen.

“We feel Joe’s extensive experience in the transportation and logistics industries will be a great asset in our south-central territory,” said Patrick Jennissen, Felling’s senior vice president of sales and marketing. For more information, visit www.felling.com.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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