Lindmeyer Joins Felling Trailers as Great Lakes Regional Sales Manager
Felling Trailers Inc., a leader in industrial and commercial trailers, has appointed Joel Lindmeyer as its Great Lakes regional sales manager. In this role, he will be responsible for all sales development, activity, and dealer support within Minnesota, Wisconsin, Illinois, Michigan, Indiana, Ohio, and Kentucky.
As the regional manager for the Great Lakes, Lindmeyer’s primary responsibilities will be to achieve region market share objectives with the existing dealer base and develop new dealers in the assigned territory, providing training and product support. He will be taking over the Great Lakes region once served by Daniel “Boone” Larsen, who retired in May of 2021. Lindmeyer brings more than 25 years of experience in the truck and trailer industry with a strong emphasis on sales and customer service.
“Joel has a strong knowledge of the recreational trailer and commercial/municipal truck industries,” said Nathan Uphus, Felling Trailers’ sales manager. “I believe he will be an asset to our team as we continue to support and grow our market share in the Great Lakes region.”
Lindmeyer gained his knowledge of the commercial and municipal truck industry while working with Monroe Truck Equipment for a period of nine years in sales and service. From there, he spent the next 17 years working in the trailer industry in the role of regional sales manager for Big Rivers LTD, a wholesale equipment distributor specializing in trailer and waterfront equipment, selling trailer lines like Triton Aluminum Trailers, Shorelander, and Karavan. After his time with Big Rivers, he took on a role as director of sales with a sporting goods company for a few years. During that time, Joel realized his heart was in the trailer industry and seized the opportunity to apply for Felling Trailers' sales position.
"I am happy to get back into the trailer industry; this is where my passion lies,” Lindmeyer said. “I always knew I would one day get back to the industry in some capacity. I am grateful for that opportunity to be with Felling Trailers.”
“Joel is the “full kit”, he brings a great amount of experience and enthusiasm to the position, and I am excited that he is a part of our Felling Trailers sales team,” said Patrick Jennissen, Felling’s senior vice president of sales and marketing.
For more information, visit www.felling.com.
Felling Trailers, in business since 1974, is a family-owned and operated full line trailer manufacturer located in Sauk Centre, Minn.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.