Western Global Names O’Brien and Talbot to Southeast U.S. Regional Sales Team
Western Global, provider of portable tanks and dispensing equipment for the storage and handling of fuels, lubricants and other fluids, announces Michael O’Brien, regional sales manager, and Sydney Talbot, sales support representative, as the new Southeast U.S. regional sales team. O’Brien and Talbot will be responsible for growing sales, educating customers and maintaining current clientele in nine southeastern states from Arkansas to North Carolina, and Tennessee to Florida.
O’Brien has 21 years of industry experience, the last three as a regional sales manager for Western Global. In that role, O’Brien served customers in the Texas and Louisiana region, building market share and working with customers to solve their fuel storage and delivery needs. After successfully building that territory, O’Brien was assigned to this new role working in a new territory as part of a team to service customers and build market potential.
“Western Global remains committed to providing customers with knowledge and products to more efficiently and profitability run their business,” said Ken Steury, Western Global Americas Region director of sales. “Michael fits our mission. He understands how to develop lasting solutions for clients and will work with Sydney to share that product knowledge with the market and build long-lasting and mutually beneficial relationships.”
Talbot graduated from Michigan State University with a Bachelor of Science. She briefly worked as a technical recruiter and then as an independent medical sales representative before joining Western Global in December 2020. In her role as sales support representative, Talbot will be the primary contact for all customer inquiries. She will support O’Brien in serving customers, growing market share and building customer relationships.
“We are excited to start working with our customers in the new territory,” said O’Brien. “We saw great success in Texas, and now, with the addition of our new sales rep, Sydney, we’re ready to start growing the Southeast.”
Western Global offers a wide range of solutions for the safe transportation and storage of fuel, diesel exhaust fluid, lubricants and more. Because every application is unique in its operational storage needs, Western Global engineers industry-specific solutions.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.