Home Improvement Giant Lowe’s to Offer Honda Power Equipment Products
Honda Power Equipment, a business unit of American Honda Motor Co., and manufacturer and marketer of a wide range of outdoor power equipment products, this week announced a new alliance with Lowe’s. Lowe’s Companies Inc. is a FORTUNE 50 home improvement company serving more than 18 million customers a week in the United States and Canada.
Honda will supply Lowe’s with a range of its premiuh outdoor power products including walk-behind lawnmowers, generators, snow blowers, tillers, pumps and string trimmers for residential and commercial applications. Honda products are now available on Lowe’s.com and are being rolled out ot Lowe’s retail locations nationwide during the next few weeks.
“We are committed to offering a wide selection of brands DIY and Pro customers know and trust, and Honda strengthens our ability to deliver on customer expectations in outdoor power equipment,” said Bill Boltz, executive vice president of merchandising for Lowe’s. “By providing customers with more high quality and durable products, we are making it even easier for our customers to complete their next outdoor project.”
The partnership brings durable and powerful products to the Lowe’s shopping experience, allowing DIYers and Pros greater acces to offerings that will help them complete outdoor projects. The Honda outdoor power products line is powere d exclusively by four-stroke engines for improved reliability, better fuel efficiency and reduced emissions. Honda four-stroke technology is designed to help reduce operator fatigue related to engine noise and vibration.
“The partnership between Honda and Lowe’s and will help bring the industry’s best lawn and garden products to even more households nationwide,” said Will Walton, vice president of Honda Power Equipment. “At Honda, we’re looking forward to a relationship with Lowe’s and serving their customers with exceptional products through an exceptional shopping experience.”
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.