Honda Power Equipment and Powertex Launch Men’s and Women’s Apparel Lines

Honda Power Equipment, a leading manufacturer of power equipment, has partnered with Powertex Group to launch Honda Power Gear.
Aug. 27, 2018

Honda Power Equipment, a leading manufacturer of power equipment, has partnered with Powertex Group to launch Honda Power Gear.

With a unique offering of Honda Power Equipment-branded men’s and women’s apparel, hats and accessories, the new online merchandise store provides hobbyists and professionals with comfortable, stylish gear for work as well as relaxation. After completion of design and development by Powertex Group, the cyberstore is now open to all visitors and shoppers at https://hondapowergear.com.

Honda Power Equipment is a division of American Honda Motor Co. that markets a complete range of outdoor power equipment, including outboard marine engines, general purpose engines, generators, walk-behind and robotic lawn mowers, pumps, snow blowers, tillers and trimmers.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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