Haulotte Revenue Jumps 9 Percent in First Half of 2021
Mobile elevating work platform manufacturer Haulotte posted €243.2 million in revenue for the first half of 2021, an increase of 9 percent compared to €222.7 million in the first half of 2020. Equipment sales totaled €208.8 million compared to €195.6 million, a 7-percent hop. Rental sales increased 18 percent from €6.8 million a year ago to €8 million this year. Service revenue was €26.4 million compared to €20.3 million in the first half of 2020.
The global aerial market is recovering strongly in most regions but remains constrained by difficulties in sourcing of components. In the strongly growing North American market, the group’s half-year sales were up 39 percent across all its activities, with sales of aerial work platforms up 48 percent during the period.
In Europe group sales grew 9 percent year over year. In Asia-Pacific, half-year sales declined 18 percent in the first half compared to the first half of 2020. In Latin America, despite a still uncertain environment, Haulotte’s business grew 57 percent compared to the first half of 2020, driven by almost all markets.
Driven by sustained sales momentum in most markets, Haulotte currently has a historic backlog. Penalized by supply difficulties and a hike in component prices, the impact of which is expected to be felt more in the second half of the year. Still, Haulotte forecasts sales growth of more than 15 percent compared to 2020.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.