Photo by Sinoboom
Sinoboom Kolin Kirschenmann

Sinoboom Hires Former Caterpillar Executive as North America CEO

June 2, 2020
Chinese aerial equipment manufacturer Sinoboom Intelligent Equipment has named Kolin Kirschenmann CEO of Sinoboom North America.

Chinese aerial equipment manufacturer Sinoboom Intelligent Equipment has named Kolin Kirschenmann CEO of Sinoboom North America. Kirschenmann held a variety of influential positions at Caterpillar during the past 30 years, including general manager of Forest Products. Sinoboom expects Kirschenmann will help it continue its growth in global business expansion.

       “His arrival is a statement of intent for Sinoboom as we continue to accelerate our growth in 2020 and look to build our presence in North America,” said Susan Xu, general manager of Sinoboom. “Kolin brings terrific experience in leading initiatives and driving commercial success in the construction equipment sector. I truly believe he will help to drive our expansion strategy forward.”

       In recent years, Sinoboom has grown its international market presence and now sells its mobile elevating work platforms in more than 50 countries.           

     “Attracting a different echelon to work at Sinoboom not only rapidly improves our headquarters’ business ability, but also establishes localized business functions to meet our customers’ needs,” said Xu. “North America is the world’s largest access industry market, and we are dedicated to becoming one of the major players and providing reliable products to customers. I’m confident Kolin will lead Sinoboom North America into a bright and innovative future.”

     “I’m very happy to join Sinoboom and take up the challenge of offering Sinoboom’s quality products to North America,” said Kirschenmann. “Sinoboom is already well established in many areas, yet new for North America. Although the recent pandemic has slowed down the access industry, our customized marketing campaigns will launch in North America very soon. The first step is to let more people know who we are. The second priority is hear the voices of customers. Only when we know what the market needs can we then deliver the right products. This is the key.”

     Before joining Sinoboom North America, Kirschenmann worked at Caterpillar for 30 years and has experience in multiple areas.

     Sinoboom was founded in February 2008, and is located in Changsha, China. It specializes in the research, manufacture, sales and service of a range of MEWPs. Its products are available across China, Southeast Asia, Australia, the Middle East, South America, North America and Europe.