ZTR Partners with Boels Rental for European Telematics Network
Telematics provider ZTR is partnering with Boels Rental to establish a successful telematics program in the European market. The solution, supplied by ZTR, is branded by Boels and showcased on all Boels for-hire units that are telematics-equipped. The ZTR ONE i3 platform's business API solutions enable all required Internet of Things (IoT) data to be accessible in the Boels inspHire platform, so key information is available in the right place and at the right time to allow for smarter business operations. ZTR acts as Boels' original equipment manufacturer (OEM) factory install partner, currently for eight OEMs, including Kubota, Niftylift, Kärcher, Tobroco Giant, Trime, Keyter-Intarcon, Ruthmann and BBA Pump.
"It was an easy decision to let ZTR manage the people and processes to make sure that our equipment comes delivered with working and reliably installed telematics," Guy Cremer, Boels' director of fleet operations said, citing ZTR's experience partnering with more than 70 OEMs worldwide, and its ability to provide customized controller integrations for specific machines by creating specialized applications.
"ZTR has provided a turnkey solution for us,” Cremer added. “The blend of industry-leading IoT hardware combined with the program support and fully managed software services has enabled a future-proofed solution with full support for mixed fleet aggregation and the vision for the sharing economy. ZTR made something that would have been very complex and difficult for us to manage."
Director of commercial development & program management at ZTR, Paul Wilson, describes the partnership as an excellent fit. "Boels shares ZTR's vision to leverage IoT across the OEM, rental and customer value chain. As a partner, we look forward to their journey and to supporting them in their program expansion to meet their growing needs and goals in the European Union."
Boels is one of the largest rental companies in Europe, with more than 400 locations and more than 1,800 equipment-for-hire rental departments located within building materials companies. ZTR is a proven telematics company and global leader in intelligent industrial equipment management solutions with offices in Canada, the United States, and Apeldoorn, Netherlands.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.