Sunbelt Rentals UK Partners with ZTR to Launch Powered Access Telematics Program
Sunbelt Rentals UK is launching a new fleet-wide powered access telematics program provided by ZTR to be applied to all of Sunbelt’s powered access fleet, making it the first rental supplier in the U.K. to do this, the company said.
The investment of almost £1million will introduce a new standard of safety and telematics operations to the U.K. market. Sunbelt Rentals promises much to come in the way of technology advancements, having already introduced customer facing innovations such as Logistic and Command Centre as part of its ongoing digital transformation strategy.
Sunbelt Rentals is aware that customers are facing increased issues with access control from unauthorized use, theft or unsafe operation and that the solution from ZTR can help to prevent that.
Mick Ledden, director of operational excellence at Sunbelt Rentals said, “We’ll address these challenges with our new powered access telemetry program by offering sustainable and safe products which will ultimately elevate standards industry wide”.
The solution will extend across the entire powered access fleet, and Sunbelt Rentals predicts that this will provide the next level of customer service.
“We’re not just rolling out this program in fits and starts and it won’t be limited to retrofits,” Ledden said. “It will be the OEM standard as new powered access machines join our fleet. A focus for Sunbelt Rentals is to drive our customers and our own sustainability plans, this program is a solid step in getting a key product line connected to our wider ‘IoT’ plans.”
Sunbelt Rentals will offer a complete user interface within its recently launched customer portal - Command Centre. The telematics data will feed directly into the portal and the Command Centre will give site managers visibility of their whole site. This in turn will increase efficiency and operator safety while reducing incidents and near misses.
Sunbelt Rentals customers will also be able to access data and insights where they can review usage and productivity.
Site managers can also use the additional features offered by the roll out to validate and link IPAF PAL cards to an operator’s profile, or assign a unique keypad code that can easily be added to groups of machines, individual assets and/or operators giving the customer true flexibility within their hired fleet.
The investment is part of Sunbelt’s long-term vision to reduce carbon emissions and provide a world-class customer experience.
“We chose to partner with ZTR because of their expertise and all-around collaborative approach,” Ledden added. “ZTR have shown a genuine desire to develop and innovate for and in partnership with us, so that we can work together to continue to push boundaries and provide a world class customer experience”
Lars Reehorst, ZTR Regional Director, EMEA echoes that sentiment. “For ZTR, partnership isn’t just about the technology, it’s also about working collaboratively to continuously improve safety, sustainability, and service by data insights. For Sunbelt Rentals UK, only the best is good enough – the speed, scale and level of innovation is what makes this program unique and exciting. And it’s ZTR’s specialty – an end-to-end solution from professional installations all the way to integration into Sunbelt’s Command Centre.”
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.