Hertz Dayim Equipment Rental Opens Qatar Facility
Hertz Dayim Equipment Rental opened its first Qatar location in Doha, operating under the Hertz Equipment Rental Corp. brand. The move is part of a joint venture agreement between HERC, Dayim Holdings and Phoenix Project Development WLL of the Al-Attiyah Motors & Trading Group, building on the success of the Dayim Holdings and HERC partnership in Saudi Arabia.
HERC Qatar rents and sells small tools, heavy equipment and industrial machinery. The company offers earthmoving, aerial, material handling, power generation, electrical and compressed air equipment.
HERC Qatar is well positioned to support the dramatic construction and infrastructure growth currently underway in the Gulf State as part of the “Qatar Vision 2030” to create a sustainable economy and improve its standard of living. Major projects currently include new metro lines, seaports, roads and expressways, drainage pipelines, and stadiums in addition to hydrocarbon-based petrochemical projects.
“HERC Qatar’s strategic objective is to provide best in class, value-added equipment rental solutions to support the country’s massive infrastructure and industrial development,” said Jay Early, international vice president, HERC. “Following our success in Saudi Arabia, Qatar represents the next logical geographic choice in our ongoing development of key markets in the Middle East. Our equipment is on rent today, and we are excited to play a role in the development of Qatar’s important public and private projects.”
“As regional expansion beyond Saudi Arabia is a major strategic objective for Hertz-Dayim Equipment Rental, I believe that Qatar is the right place to begin, given the country’s heavy demand for construction equipment and related services,” added Prince Khalid bin Bandar bin Sultan, chairman of Hertz Dayim Equipment Rental. “We have been able to put a very experienced and professional team in Qatar, which I believe will serve the demands of the industry and reshape the competitive landscape there.”
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.