Mid Country Machinery Expands to Blair, Neb., its Seventh Location
Mid Country Machinery is expanding its footprint with the opening of a new MCM Rents location in Blair, Neb., in May, the company said. Designed as a dedicated rental and service hub, the new branch brings equipment, expertise, and support closer to customers across eastern Nebraska and western Iowa.
The new location will focus on rentals, with support on used equipment, and service, offering a full lineup of aerial and compact construction equipment from trusted brands including JLG, Hitachi, SkyTrak, and Sany. By prioritizing rental accessibility while maintaining strong service and used equipment support, the branch is designed to deliver fast, flexible solutions that keep projects moving, the country said.
Strategically positioned near MCM’s Sioux City, Iowa, location, the Blair MCM Rents branch operates as part of a shared network, allowing for expanded fleet availability and seamless equipment access across locations. This shared approach strengthens coverage across Omaha and Tekamah, Neb.; Fremont and Missouri Valley, Iowa; and surrounding communities, ensuring customers have reliable access to equipment and support without extended travel times.
Previously, contractors in the region often faced travel times of up to an hour for equipment or service. With the addition of the Blair location, MCM is significantly reducing response times and improving overall serviceability, helping customers minimize downtime and maintain productivity on the job.
Closer to the customers
“This new location allows us to be closer to our customers and respond faster when they need us most,” said Phil Duane, general manager, Mid Country Machinery. “Whether it’s equipment availability or service in the field, our goal is to reduce downtime and help contractors and operators stay productive. This expansion strengthens our ability to do exactly that.”
The site will be staffed by a team of three to four key employees, including highly experienced, Level 3-certified technicians and a dedicated on-road service technician to provide responsive, on-site support. Shop operations will be led by seasoned industry professionals with extensive service experience and a strong background working with Deutz engines.
Since 1997, Mid Country Machinery has been a heavy equipment dealer, providing essential machinery for the construction, demolition, and scrap handling industries.
Mid Country Machinery, No. 92 on the RER 100, also has branches in Bondurant, Iowa, and Syracuse, N.Y.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.