Case Dealer Hills Machinery Opens Two Carolina Locations
Case Construction Equipment dealer Hills Machinery has opened two new facilities to strengthen its footprint and customer service throughout North Carolina and South Carolina. The new operations in Mills River, in the Asheville, N.C., area, and Leland, in the Wilmington, N.C., area will focus on new and used equipment sales, rental, support, service and parts access — and ultimately puts equipment owners throughout the territory within 90 miles of a Hills location no matter where their jobsite or farm is. Both new locations are now open, provide opportunity for expansion, and help further strengthen the Case dealer network throughout the southeast.
“The team at Hills Machinery has been extremely deliberate in expansion over the years, and has strategically picked locations that ensure swift and trustworthy service and field response,” said Terry Dolan, vice president – North America, Case Construction Equipment. “The Carolinas are booming with growth, and Hills Machinery has positioned itself in a way that makes them the equipment partner of choice in the diverse construction and agricultural markets in the region, and one of the strongest representatives of Case in North America.”
The grand opening event was attended by leadership from Case and Case IH, as well as contractors and local representatives welcoming each new operation to the region. Hills Machinery now has nine locations serving the Carolinas.
“These new locations allow us to take what was already strong coverage throughout both states and further ensure access to new and used equipment sales, as well as parts and service,” said Jim Hills, president, Hills Machinery. “Work and equipment demands vary wildly from the coast to the far western reaches of our territory, and each new branch will bolster both access to in-shop service and field service technicians, and the latest in earthmoving and farming technology.”
For more information on Hills Machinery and its work in the region, visit HillsMachinery.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.