Select Crane Sales Appoints Darren Reddekopp Vice President

With more than 20 years of leadership experience in the crane and heavy equipment industry, Reddekopp brings a proven track record of driving growth, building strong customer relationships, and guiding teams to deliver results.
Sept. 21, 2025
2 min read

Select Crane Sales LLC, a leading provider of crane sales, rentals, parts, and service, announces the appointment of Darren Reddekopp as vice president.

With more than 20 years of leadership experience in the crane and heavy equipment industry, Reddekopp brings a proven track record of driving growth, building strong customer relationships, and guiding teams to deliver results. 

In his new role, he will help to expand market reach and strengthen partnerships with customers nationwide.

“Darren’s knowledge of the crane industry and his commitment to customer success make him an outstanding addition to our leadership team,” said Jason Mackenzie president of Select Crane Sales. “As we continue to grow our footprint and deliver high-quality equipment and services, his expertise will be instrumental in shaping the next phase of our business.”

Reddekopp’s career includes senior leadership roles within the crane industry, where he developed deep expertise in the crane market. His focus on customer service aligns with Select Crane Sales’ commitment to delivering reliable equipment nationwide.

“I’m excited to join Select Crane Sales at such a pivotal time in its growth,” said Reddekopp. “Select Crane Sales has built a reputation for delivering not only top-tier cranes but also the trust and support customers need to succeed. I look forward to working with the team to build on that foundation.”

Select Crane Sales offers one of the industry’s most comprehensive inventories of new and used cranes available for immediate delivery, from all terrain and rough terrain cranes to crawler cranes, tower cranes, boom trucks, and more. Select also provides reliable crane parts sourcing, in-house repair services, and nationwide jobsite support. 

With full-service locations in Florida, New Jersey, and Virginia, Select Crane Sales is positioned to keep equipment and business moving.

Select Crane Sales is an authorized partner of Tadano, Terex, Manitex, and Wolffkran.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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