Hy-Brid Lifts Hires Director of Sales Northeast
Low-level access specialist Hy-Brid Lifts announces Dave Ritz as director of sales covering the northeastern United States and eastern Canada. Ritz’s responsibilities will be to provide customer support as well as continue the growth and channel development of Hy-Brid Lifts’ line of low-level scissor lifts.
“I’ve been following Hy-Brid Lifts’ product progression since my time at Volvo Rents when one of our franchises bought some early units for their rental fleet,” said Ritz. “The uniqueness of their small footprint, light weight and low step-in height are a great fit for supporting ‘ladders last’ safety initiatives. I am eager to begin supporting Hy-Brid Lifts’ existing loyal customer base while continuing to grow our market penetration.”
Ritz brings more than 20 years of industry experience to his new role, most recently as sales manager of key accounts at Wacker Neuson. During his time at Wacker Neuson, Ritz worked with national accounts to build and nurture strong relationships and helped to ensure products and support met the rigorous standards of the company’s largest customers.
“We are thrilled to have Dave join the Hy-Brid Lifts team,” said Marshall Shaver, Custom Equipment LLC vice president of sales and marketing. “He will work directly with our dealer network to strengthen our ability to serve our customers. Dave brings a wealth of rental industry knowledge and operational experience that will bring great value to our customers. Dave is a valuable addition to the team, and we look forward to the contributions that he will provide for our company’s continued growth.”
Hy-Brid Lifts is a brand of Custom Equipment LLC. Hy-Brid Lifts engineers and manufactures all-purpose lifts in electric, self-propelled and push-around models. Visit www.hybridlifts.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.