Yanmar Launches New Electrification Unit to Drive Zero-Emission Solutions for Compact Off-Highway Machinery
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Yanmar is set to officially launch a new organization dedicated to advancing electrification in the compact off-highway segment. This new Electrification Unit, which will commence operations in April 2025, will focus on delivering a diverse portfolio of e-powertrain solutions, including batteries and eDrives. As a component manufacturer, supplier, and integrator, the new unit will work closely with Yanmar’s long-standing customers to electrify applications such as excavators, wheel loaders, and other industrial machinery. The new Electrification Unit will concentrate on three primary product areas: Yanmar-branded industrial machinery, machinery for OEMs, and components and e-powertrains for industrial machinery. By advancing these key sectors, the unit aims to drive innovation and reinforce Yanmar’s leadership in the transition to zero-emission solutions. “This initiative is a major milestone in Yanmar’s commitment to realizing our brand statement, ‘A Sustainable Future,’” said Tetsuya Yamamoto, chief operating officer, Yanmar Holdings. “The development of e-powertrains is crucial for adapting the expertise we have built with diesel engines to a broader range of applications beyond just construction and agricultural machinery, and it represents an important step towards achieving carbon neutrality. As we face the challenges of climate change and strive for a sustainable society, it is essential to accelerate the development and adoption of electric powertrains that not only enhance product performance but also contribute to a cleaner, more sustainable future.” A strategic move towards sustainable innovation In recent years, Yanmar has heavily invested in research and development to establish itself as a leader in zero-emission technologies. This includes strategic acquisitions, such as the 2022 acquisition of Eleo Technologies, which has strengthened Yanmar’s battery capabilities. By drawing on the Yanmar Group’s extensive resources, including its technical expertise, service & support network, and deep understanding of application requirements, the new entity aims to develop solutions that directly address the industry’s electrification challenges. The establishment of the Electrification Unit aligns with Yanmar’s broader Green Challenge 2050 initiative, reinforcing the company’s commitment to a sustainable future. In addition to electrification, Yanmar is actively exploring hydrogen and alternative non-carbon fuels, and resource recycling solutions to drive further advancements in environmental responsibility and carbon reduction. Leadership & integration To spearhead this transformative initiative, Marko Dekena has been appointed to lead the Electrification Unit. With a long career in electric and alternative energy powertrains within the automobile industry, Dekena brings deep technical expertise and strategic vision to Yanmar’s push toward electrification. His extensive experience in developing, integrating, and scaling sustainable powertrain solutions makes him uniquely qualified to lead this new division. "By leveraging Yanmar’s deep understanding of our customers’ needs, we are dedicated to delivering technologies that will accelerate the transition toward zero emissions,” said Dekena. "The new unit will draw upon Yanmar’s existing e-powertrain initiatives, such as Eleo Technologies’ battery activities, which will be integrated into the new Electrification Unit while continuing to operate on their current locations."
For more details, please visit the official website of Yanmar Holdings Co., Ltd. |
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.