Yanmar America Launches Parts e-Commerce Platform
Yanmar America, a provider of tractors, UTVs, construction equipment and industrial equipment, has unveiled a new parts e-commerce platform, aimed at enhancing customer service. The nationwide launch of the platform in the United States took place on Monday, July 17, offering a user-friendly solution for customers to access Yanmar genuine parts. The parts e-commerce platform can be accessed in the United States at: www.buyyanmar.com
The newly designed www.buyyanmar.com website reflects Yanmar's dedication to customer focus, prioritizing the user experience in terms of ease of navigation, speed, and intuitive operation. The platform allows customers to purchase Yanmar genuine parts 24 hours a day for prompt delivery.
"This e-commerce platform is a testament to our commitment to continuously enhance our services for our valued customers,” said Jeff Albright, president, Yanmar America Corp. “It reinforces our position as an industry leader, focused on delivering unparalleled convenience and satisfaction."
Yanmar America's first foray into e-commerce exemplifies its pursuit of innovation and customer-centric solutions.
Yanmar America Corporation, located in Adairsville, Ga., is the regional headquarters of Yanmar Holdings Co., Ltd. a global company based in Osaka, Japan.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.