Hy-Brid Lifts Names Charlie Haskin Director of Sales for Western United States
Hy-Brid Lifts, an industry leader in low-level aerial lift equipment, has named Charlie Haskin director of sales covering the western United States. Haskin’s responsibilities include providing customer support as well as continuing the growth and channel development of the Hy-Brid Lifts line of low-level scissor lifts.
“I’m excited to join this team and to be part of the growth for the Western Region by building upon my existing customers and boosting new relationships,” Haskin said. “After visiting our manufacturing facility in Wisconsin, I’m confident in the quality of our equipment and solid support of our service and leadership teams. With over 20 years’ experience split in equipment manufacturing sales and general rental, I understand the importance of quality and support for our customers. Along with the new product launching in 2025, I have no doubt in our success for the future.”
Haskin brings 20 years of industry knowledge and experience to his new role, largely derived from his time in equipment sales, dealerships and the equipment rental industry. During his time in these sectors, he had a strong emphasis on customer relationships.
"We're thrilled to welcome Charlie to the Hy-Brid Lifts team as he takes on the western United States region. His extensive knowledge in sales and the rental industry will enhance our ability to serve our customers," said Eric Liner, CEO of Custom Equipment LLC. "Charlie Haskins is a great addition, and we're excited about the valuable contributions he will make toward our company's continued growth."
For more information, visit www.hybridlifts.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.