Mike Disser to Partner with Michael Crouch to Grow RMC Consults

Disser has held key executive sales and marketing positions at NES Rentals (acquired by United Rentals) and most recently at Cross Country Infrastructure Services and holds a bachelor’s degree in marketing from Southern New Hampshire University.
Feb. 29, 2024
2 min read
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Michael Crouch, founder, and president of RMC Consults LLC, announced that he is partnering with rental industry veteran, Michael Disser, to expand the company’s advisory services for small to mid-size rental companies throughout the United States.

“Mike brings tremendous experience from the equipment rental business growing and divesting several rental companies,” said Crouch. 

Disser has held key executive sales and marketing positions at NES Rentals (acquired by United Rentals) and most recently at Cross Country Infrastructure Services and holds a bachelor’s degree in marketing from Southern New Hampshire University. 

“I’m excited to partner with Michael and to continue the growth and development of RMC Consults,” said Mike Disser. “I look forward to providing strategic direction, value and transaction opportunities to our rental industry partners.”

RMC Consults works with sellers, buyers, and investors from the beginning, through due diligence and close. 

“Our goal is to provide what is best for our clients, their families, and employees now and for the future. I am excited to take this next step along with Mike and to grow the business. We want to invite all rental companies and equipment manufacturers to partner with us,” said Crouch.

“We can now offer a full array of business planning, analysis and transitionary services to more rental equipment businesses from east coast to west,” said Disser. “We will work closely with you to understand the business valuation, whether or not you are interested in selling now or later, and what steps you should take to fully understand and prepare for the impact of a potential sale.” 

For additional information about RMC Consults LLC, visit https://rmcconsults.com or call (480) 487-8461.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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