Empower Rental Group Opens in Tupelo, Miss., the Company’s 36th Location
Empower Rental Group, an expanding equipment rental company, opened its 36th location in Tupelo, Miss. The president, Luke Sheffield, one of the founders of ERG, is originally from Tupelo.
“Returning to my roots and bringing our business to this vibrant southern town fills me with a sense of pride and nostalgia,” said Sheffield. “Our team is enthusiastic about serving the community we still call home in Mississippi.”
ERG already has a successful location in Flowood, Miss., known as Rankin Rentals, Sheffield said. “We firmly believe in the potential for growth and synergy between the Tupelo and Flowood branches. By linking these two locations, we will efficiently serve customers and bridge the geographical gap, ensuring a seamless experience for all contractors and homeowners.”
ERG provides an inventory of aerial equipment, forklifts, earthmoving equipment, small compaction and various other types of construction rental equipment.
The company was founded in 2021 and has grown from three locations to 36. “The growth strategy has been through acquisition, and this will be our very first Empower Rental Group branded location,” said Sheffield.
Sheffield said ERG is the largest independently owned equipment rental company headquartered in the Southeast, with headquarters in Franklin, Tenn. Sheffield said ERG will bring convenience and support to various industries within the region, including industrial plants.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.