Sunstate Equipment Acquires Louisiana-Based JTB Rentals
Sunstate Equipment Co. LLC has acquired JTB Rentals, a trusted equipment rental provider in Calhoun, La. Located just east of Shreveport, the Calhoun branch strengthens Sunstate’s ability to support customers along the I-20 Corridor and marks the company’s third location in Louisiana.
Through this acquisition, JTB customers gain access to Sunstate’s specialized equipment solutions for general construction, trench, and industrial projects, along with expanded fleet availability, regional coverage, and the support of Sunstate’s extensive multi-state branch network.
“We’re proud to welcome JTB Rentals to Sunstate,” said Norty Turner, president and CEO of Sunstate Equipment. “This acquisition meaningfully strengthens our ability to serve customers across North-Central Louisiana and the broader Ark.-La.-Tex region while preserving what matters most—local relationships, trusted service, and the people who deliver it every day. JTB has built a strong reputation rooted in care for customers and community, and we’re excited to build on that foundation together as part of Sunstate’s growing network.”
Sunstate entered Louisiana in 2024 with the opening of branches in Baton Rouge and Lake Charles. With the addition of Calhoun, along with more than 25 branches in neighboring Texas, Sunstate now offers contiguous coverage for general construction, trench, and industrial projects across the Gulf Coast and north through the Dallas-Fort Worth region.
Both Sunstate and JTB have earned trusted reputations in the construction rental industry by putting people first: investing in employees, standing behind customers, and building long-term relationships grounded in trust and reliability. JTB’s team will continue serving customers with the same care and commitment they are known for, now supported by Sunstate’s broader resources and operational scale.
“Joining Sunstate gives our employees new opportunities and our customers the ability to tap into a wider network of fleet options for projects both inside and outside Louisiana,” said James Montgomery, founder of JTB Rentals. “We’re excited to be joining a company that aligns so closely with our values and customer-first mindset. We trust Sunstate with this next chapter of growth for our team, our customers, and our community.”
Sunstate Equipment, headquartered in Phoenix, is No. 10 on the RER 100.
Founded in 2013, JTB Rentals is a family-owned, full-service equipment rental provider based in Calhoun, La. The company specializes in equipment, crane, and aerial lift rentals, offering a broad selection of brand-name equipment to construction customers throughout the region.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.