Case Opens ReNew Centers to Inspect, Service and Recondition Equipment
Case Construction Equipment has launched the first official Case ReNew Centers in partnership with dealers Associated Supply Co. (ASCO), Hills Machinery and RMP Machinery. The Case ReNew Centers will thoroughly inspect, service and recondition Case lease returns and/or other used Case equipment which will then be sold through Case dealers in highly populated equipment markets.
Case ReNew Centers also feature the highest level of certified technicians in the network and will offer reconditioning services for used equipment — Case as well as other brands.
“This partnership with these dealers represents the first wave of Case ReNew Centers that will appear in high-volume used equipment markets across the U.S. and Canada,” said Terry Dolan, head of Case Construction Equipment — North America. “We now offer equipment buyers a range of used equipment reconditioning services and purchase price points to best fit their needs and investment strategies. Equipment buyers can also have faith that ReNew badged used equipment has been properly cared for, inspected and serviced compared to equipment purchased in private sales.”
Case now offers three levels of used equipment:
· Standard: Basic sale/trade-in (includes all competitive equipment). This category is designed for price-driven buyers who prefer ‘as-is’ transactions and repairing their own equipment.
· Case ReNew: Case used or lease return equipment — all product lines — that has been serviced and repaired to retail-ready condition, functionality and performance. It has also been inspected by a Case-certified technician.
· Case Certified Used (where available): Certified Used equipment undergoes a 100+ point inspection, including extensive fluid testing and repair by a Level 2 Case-certified technician, use of Case Genuine or REMAN Parts, and features an extended warranty and competitive financing. Case Certified Used equipment availability varies by dealer and currently includes only Case skid steers and compact track loaders. The program is slated to expand to other product lines in the near future.
The first Case ReNew Centers are located in Euless, Texas (ASCO); Columbia, S.C.; and Charlotte, N.C. (Hills); and Lebanon, Ind. (RPM).
To find a Case dealer near you or to get more information on the entire lineup of Case equipment and services, visit CaseCE.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.