Genie Names New Vice President of Parts and Services
Genie has named Matt Treadwell vice president of parts and services for Terex AWP. Treadwell will work alongside the Terex global parts team to oversee parts and services activities worldwide for the Terex AWP business segment. Treadwell will lead all commercial and operational aspects of the parts business, including parts sales, parts marketing, parts pricing and analytics, e-commerce, materials and distribution, as well as all aspects of the aftermarket services business.
Responsibilities will include growth and development of maintenance and repair services on machines, technical support, warranty and used equipment management. Treadwell is based at Genie headquarters in Redmond, Wash.
“We are confident that Matt’s experience identifying market trends, deploying creative technology solutions and developing and implementing innovative opportunities that produce real results will play an integral role in our success as we move forward with refining and executing on our global parts and services strategy and vision,” said Matt Fearon, Genie president, Terex AWP.
Treadwell joins Terex after two decades with PACCAR, most recently as PACCAR Parts general marketing manager for the $3.3 billion aftermarket parts division of PACCAR Inc., a manufacturer of premium light-, medium-, and heavy-duty trucks under the Kenworth, Peterbilt and DAF nameplates. He holds an MBA in marketing and finance from Penn St. University.
“In taking on this role, my vision is to provide world-class global parts and services solutions to Genie customers worldwide that include dedicated professional parts sales teams, industry-leading distribution and parts availability, a continued focus on machine performance and customer uptime through enhanced technical service support and an innovative portfolio of services solutions to help drive customer ROI,” said Treadwell.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.