Genie Names New Vice President of Global Sales and Marketing
Terex Aerial Work Platforms has hired Simon Meester as Genie vice president of global sales and marketing. In this position, Meester will have global responsibility for leading the business’ sales, commercial operations and marketing teams. The goal will be to strengthen Genie’s reputation as an innovator and leader in the global industry, as well as developing deeper customer relationships and improving the company’s commercial operations capability.
“The Genie brand has a leading reputation and position in the global marketplace, and in this role, Simon is positioned to continue to grow our organization and opportunities in all the industries we serve,” said Matt Fearon, Genie president, Terex AWP. “His teams will take the lead in developing and implementing future solutions and initiatives that proactively address customers’ needs and expand on our ongoing commitment to the success of their business.”
Meester joins Genie from Eaton Corp. where he was vice president and general manager of Eaton’s Industrial Control Division. He previously worked for 15 years in various global and regional roles with Caterpillar and Sandvik AB, with increasing levels of responsibilities. Meester has global experience in the construction equipment business and lived and worked in Europe, the Middle East, India, China and the United States. He has an MBA from the University of Surrey in the U.K., and a bachelor’s degree in automotive engineering from Hogeschool van Arnheim in Nijmegen in the Netherlands.
Jacco de Kluyver, Terex AWP vice president, sales and marketing, EMEAR, now reports directly to Meester.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.