Genie Names Director of Technical Service, APAC & China
Terex AWP has named Craig Kittle Genie director of technical service for Asia Pacific & China, focused on proactively supporting aerial equipment customers in Australia, countries in the APAC region and China. In this role, Kittle has responsibility for coordinating and actively managing the Genie brand’s technical service, used equipment and product support operations for Australia, APAC and China. Kittle started his new role on July 8 and supports the region from the Genie offices in Brisbane, Australia.
“Craig has jumped right into the role and is adding tremendous value in the region for Genie,” said Matt Treadwell, Genie vice president of parts and services for Terex AWP. “Initially, his focus has been to develop and build customer-focused strategies, as well as to implement processes, systems and tools that enable Genie to deliver excellent service to our customers. Craig’s ongoing efforts will continue to endorse Terex AWP as a strong technical services leader in the region.”
Additionally, in this role Kittle will lead, and be accountable for, an excellent and seamless collaboration between the Genie brand’s technical service, used equipment and product support teams, as well as other business functions, including engineering, sales and marketing, and operations to better serve Genie customers throughout the region.
Prior to taking on this new role, Kittle served as director of operations at the Terex manufacturing facility in Oklahoma City.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.