Case Construction Equipment Names Marchand Vice President for North America

Case Construction Equipment has named Michel Marchand vice president for North America, replacing Scott Harris who has taken a similar role at Case IH.

Michael Roth

March 27, 2018

Case Construction Equipment has named Michel Marchand vice president for North America, replacing Scott Harris who has taken a similar role at Case IH. Marchand, who previously worked as regional sales director for Canada, will now oversee all Case Construction operations in North America.

“[Marchand] has both comprehensive knowledge of the construction equipment business and a passion for the Case brand,” said Leandro Lecheta, chief operating officer – NAFTA, CNH Industrial. “Throughout his career, Michel has consistently developed strong partnerships with our dealers in order to maximize growth and seize all the opportunities that the market has to offer.”

“The Case Construction brand is strong throughout North America, and we have a real opportunity now with the advances made across the breadth of our product lines and the development of our dealer network, to make an even greater impact for our customers and compete in new ways across all markets,” said Marchand.

Marchand joined Case as a business manager in 2009 and took on the role of regional sales director in 2011.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.