Lecheta to Lead North American Construction Businesses for CNH Industrial

Feb. 21, 2020

CNH Industrial has named Leandro Lecheta as the new head of Construction Equipment for North America, overseeing both the Case Construction Equipment and New Holland Construction Equipment businesses, as well as the CNH Industrial Aftermarket Solutions business — the company’s parts and service organization.

Lecheta previously served as the chief financial officer for the agriculture segment at CNH Industrial, as well as the company’s North American chief operating officer.

“Leandro has demonstrated strong leadership and true passion in each position he has held at our company,” says Stefano Pampalone, construction president, CNH Industrial. “His varied roles have prepared him to lead the construction business in North America, focusing on product quality and reliability, operations and manufacturing excellence, and a sustainable growth plan.”

Lecheta will be based at CNH Industrial’s North American headquarters in Burr Ridge, Ill.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.