Watts has 30 years of experience in the aerial industry.
Haulotte North America appointed Steve Watts vice president of sales for its Aerial Work Platform division. Watts joins the company from Snorkel, where he most recently served as vice president of sales and marketing and before that as vice president of distribution development.
Watts has more than 30 years of experience in the construction equipment industry. He is expected to play a key role in driving North American sales strategies to generate demand and achieve revenue objectives. Watts will report directly to Claude Fuger, general manager of North America.
“I have no doubt that Steve’s extensive experience and impressive resume of establishing and developing strong customer relationships in our industry will make him a great leader for our sales team and a strong asset for our ambitions,” Fuger said.
Watts will be based at Haulotte’s Virginia Beach, Va., headquarters.
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.
