Haulotte Appoints André Wiemeyer General Manager of Haulotte GmbH
Haulotte Group has appointed André Wiemeyer general manager of Haulotte Hubarbeitsbühnen GmbH. Wiermeyer will oversee Haulotte’s operations in Germany, Austria, Switzerland, the Czech Republic, and Slovakia with a clear mission to strengthen service support, customer satisfaction, and market leadership across the DACH region.
With more than 25 years of experience in the industrial and lifting equipment sectors, Wiermeyer brings a strong track record in customer service, operational excellence and sustainable growth. His career includes leadership positions at Lotz Hydraulik + Pneumatik, Kaltenbach, Tadano and Herrenknecht, where he developed and implemented global service strategies and led business transformation programs.
“Since 1997, Haulotte’s fully owned German subsidiary based in Eschbach has been supporting the DACH market,” said Guillaume Van Hoeck, managing director Europe, Haulotte Group. “It is a strategic region with a large installed Haulotte fleet and long-standing rental partners who expect first-class support. André’s extensive experience in both industrial management and service excellence will help us accelerate our transformation, strengthen customer proximity, and further enhance our value proposition in the region.”
Under Wiermeyer’s leadership, Haulotte Hubarbeitsbühnen GmbH will intensify its focus on customer proximity, operational agility, and sustainable performance, supporting rental partners and end users with premium service solutions, advanced digital tools, and high-quality people-lifting equipment.
“Haulotte is a strong brand with loyal partners and passionate teams,” said André Wiemeyer. “My priority will be to build on these strengths and align our organization even more closely with customer expectations – ensuring reliability, responsiveness, and added value in every interaction.”
This appointment marks an important milestone in Haulotte’s European strategy to reinforce subsidiary performance and customer orientation, ensuring that every market is fully equipped to support future growth.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.