Strongco to Represent SDLG Wheel Loaders in Atlantic Provinces

Less than one year after expanding its range of construction equipment to include SDLG wheel loaders, Canadian distributor Strongco is rolling out the brand to additional locations in the Maritimes.
Aug. 26, 2015
2 min read

Less than one year after expanding its range of construction equipment to include SDLG wheel loaders, Canadian distributor Strongco is rolling out the brand to additional locations in the Maritimes. After beginning sales of the units at branches in Alberta, Quebec and Ontario, the company’s branches in Dartmouth, Nova Scotia, and Moncton, New Brunswick will join the dealer network.

Stephen George, Strongco’s regional vice president, Atlantic, said the company is having success selling the wheel loaders to a diverse range of customers and that the timing is right to expand the offering to the Atlantic region.

“The value proposition of SDLG wheel loaders makes them attractive to all kinds of companies,” George said. “We’ve seen that people desire a well-made loader with a solid warranty and they don’t necessarily need the features of a higher-priced premium machine. Offering SDLG to customers in the Atlantic region expands our portfolio to include wheel loaders for these types of customers.”

Adding Strongco Atlantic to its dealer network reinforces SDLG’s strategy of partnering with established, experienced dealerships. Strongco Atlantic will sell and provide support for the entire range of SDLG wheel loaders, including the LG938L, a 2.5-cubic yard capacity machine; the LG948L, a 3-cubic yard capacity unit; the LG958L, a 4-cubic yard capacity wheel loader, and the LG959, same specs as the LG958L but with wet disc brakes rather than dry disc. All four units offer a 12-month, 1,500-hour manufacturer’s warranty. 

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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