GM Equipment Rentals Acquires Michigan-based Magnum Equipment
GM Equipment Rentals, an aerial and material handling company based in North Central Pennsylvania, has completed its acquisition of Magnum Equipment LLC., located in Hudsonville, Mich., near Grand Rapids. This acquisition now extends GM Equipment’s coverage area across Pennsylvania, New York, Ohio, West Virginia, Maryland, and Michigan.
GM Equipment Rentals is a family-owned company. It offers a large array of aerial and material handling equipment, along with a line of dirt and support equipment. Customer service, prompt deliveries, and quick turnaround times are themes GM Equipment hangs its hat on. Its common saying is “We are a service company first, that happens to rent and repair equipment.”
The GM Equipment Rentals team also strives to create a great working environment for its employees by offering excellent pay and benefits packages. As part of GM Equipment’s ongoing growth strategy, the addition of Magnum Equipment extends its service area, customer base, and infrastructure. The acquisition also aligns with its heavy arsenal of MEWP and material handling equipment. The Michigan customer base will now be able to enjoy a variety of added benefits that GM Equipment Rentals has to offer, including the ability to quickly view their account information and on-rent reports through GM Equipment’s online portal.
Z Rental Consulting represented Magnum Equipment in the transaction. GM Equipment Corp. retained private counsel. For more information, please visit gmequipmentrentals.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.