Brandt Group Acquires Nortrax Canada and Nortrax Quebec

The Brandt Group of Companies announced that effective October 28 the company has successfully acquired the businesses of Nortrax Canada Inc. and Nortrax Quebec Inc. and are now the exclusive John Deere Construction & Forestry dealer for all of Canada.
Oct. 30, 2019
2 min read

The Brandt Group of Companies announced that effective October 28 the company has successfully acquired the businesses of Nortrax Canada Inc. and Nortrax Quebec Inc. and are now the exclusive John Deere Construction & Forestry dealer for all of Canada. 

With the acquisition of Nortrax's locations across Ontario, Quebec and Newfoundland and Labrador, Brandt Tractor will now deliver service from a continuous network of 100+ Deere Construction & Forestry dealerships and service points across Canada­­, employing more than 3400 people.

"The addition of 29 stores to Brandt's already extensive sales and support network allows for numerous synergies that will benefit our customers across the country," said Brandt President and CEO Shaun Semple. "This deal makes Brandt the only full-line dealer that spans coast-to-coast-to-coast allowing us to put more premium quality products and support services into the hands of more customers than ever before." 

The acquisition gives Brandt a comprehensive Canadian retail footprint and further establishes the firm's position as a premier privately held Canadian company and the largest privately owned John Deere Construction & Forestry dealership in the world. October 28th was the first day of full operations for the combined dealer network.

The Brandt Group of Companies - headquartered in Regina, Saskatchewan, Canada - is comprised of Brandt Agricultural Products, Brandt Engineered Products, Brandt Equipment Solutions, Brandt Road Rail, Brandt Developments Ltd., and Brandt Tractor Ltd. - the world's largest privately-owned John Deere Construction & Forestry equipment dealer. Brandt has more than 100 locations in Canada and the United States, and a growing international clientele serving the construction, forestry, agriculture, rail, mining, steel, and energy industries with unique custom products. Brandt is one of Canada's largest privately owned companies and is among an elite group of Platinum Members of Canada's Best Managed Companies.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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