Nors Group Acquires Canadian Volvo CE Dealer Great West Equipment
Nors Group has acquired 100 percent of the stock of Great West Equipment, a Volvo Construction Equipment dealer whose territory covers the provinces of British Columbia and Yukon. The western Canada dealership becomes a wholly owned subsidiary of Nors. The transaction closed March 1.
Nors Group, a private company based in Portugal, is expanding its heavy equipment footprint in North America with the acquisition of Great West, a Volvo CE dealer in Western Canada. Headquartered in Vernon, B.C., Great West has about 250 employees across 11 locations. Great West has been a Volvo CE dealer since 2002.
Nors sells, rents and services construction, infrastructure, mining and forestry equipment, as well as Volvo trucks, buses, cars and marine and industrial engines in 17 countries on four continents. Nors acquired Strongco Corp. in March 2020 for its first entry into the Canadian market.
“We believe that Great West Equipment will benefit from the global presence and growth momentum that Nors is experiencing, combined with our 90 years of experience, thus boosting its performance and promoting its future growth,” said Tomás Jervell, Group CEO of Nors. “We are very excited to welcome Great West Equipment to the Nors family, amplifying our presence in Canada, a market that has proven to be very relevant and strategic for the group.”
“Nors has been a great partner in North America through its subsidiary, Strongco, and I know this move will benefit our customers in western Canada,” said Scott Young, head of Region North America, Volvo CE. “Great West has been a vital link in our dealer network, serving some of the most remote areas of western Canada. We are grateful for their two decades with Volvo CE and excited that we’ll continue working together to serve customers in a quickly evolving industry.”
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.