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Nors Group Acquires Canadian Volvo CE Dealer Great West Equipment

March 7, 2024
Nors Group has acquired 100 percent of the stock of Great West Equipment, a Volvo Construction Equipment dealer whose territory covers the provinces of British Columbia and Yukon.

Nors Group has acquired 100 percent of the stock of Great West Equipment, a Volvo Construction Equipment dealer whose territory covers the provinces of British Columbia and Yukon. The western Canada dealership becomes a wholly owned subsidiary of Nors. The transaction closed March 1.

Nors Group, a private company based in Portugal, is expanding its heavy equipment footprint in North America with the acquisition of Great West, a Volvo CE dealer in Western Canada. Headquartered in Vernon, B.C., Great West has about 250 employees across 11 locations. Great West has been a Volvo CE dealer since 2002.

Nors sells, rents and services construction, infrastructure, mining and forestry equipment, as well as Volvo trucks, buses, cars and marine and industrial engines in 17 countries on four continents. Nors acquired Strongco Corp. in March 2020 for its first entry into the Canadian market.

“We believe that Great West Equipment will benefit from the global presence and growth momentum that Nors is experiencing, combined with our 90 years of experience, thus boosting its performance and promoting its future growth,” said Tomás Jervell, Group CEO of Nors. “We are very excited to welcome Great West Equipment to the Nors family, amplifying our presence in Canada, a market that has proven to be very relevant and strategic for the group.”

“Nors has been a great partner in North America through its subsidiary, Strongco, and I know this move will benefit our customers in western Canada,” said Scott Young, head of Region North America, Volvo CE. “Great West has been a vital link in our dealer network, serving some of the most remote areas of western Canada. We are grateful for their two decades with Volvo CE and excited that we’ll continue working together to serve customers in a quickly evolving industry.”