Luby Equipment Services Acquires Springfield-Based Potter Equipment
(Pictured: From left: Steve Luby, president, Luby Equipment; and Jim Richiert, dealer principal, Potter Equipment)
Luby Equipment Services, a leading St. Louis-based Case Construction and Takeuchi dealer, announced this week an agreement to acquire Potter Equipment effective June 1, 2024. In connection with the acquisition, Luby Equipment Services will become the Case dealer in an expanded service territory that will now include Southwest Missouri and Northwest Arkansas with locations in Springfield, Mo., and Harrison, Ark.
Luby has been the Case Construction dealer serving eastern Missouri and southern Illinois area since 1992. Luby is a locally owned company with six construction equipment dealership locations in Fenton, O’Fallon, and Cape Girardeau in Missouri and Fairmont City, Springfield, and Quincy in Illinois. Luby is celebrating 50 years in the distribution of construction, mining, drilling, and industrial products this year.
“Luby and Potter Equipment share long histories of family ownership, customer focus, and values-driven business philosophies that will only deepen as one company,” said Steve Luby, president, Luby Equipment Services. “Luby is excited about expanding our services to more customers with the same commitment that our current customers have come to rely upon.”
The acquisition will strengthen Luby’s position as an equipment leader in key industries, including construction, aggregates, and forestry, as well as expand upon its market leadership in key growth areas such as equipment rental and standby power generation.
Luby Equipment Services, founded in 1974, operates out of its headquarters in Fenton, Mo., offering new, used, and rental equipment. The company represents several manufacturers, including Case Construction, Takeuchi, Fecon, Toro, Indeco, Atlas Copco, Eager Beaver and Towmaster trailers. The company said it will begin customer outreach immediately to ensure seamless transitions and uninterrupted service to Potter customers.
Potter Equipment Co., also a Case dealer, has been in business since 1972.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.