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Covering the equipment rental industry with news, features and product information.

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Photo by National Equipment League
National Equipment League Competitors Intensely Focus On The Challenges Of Operating And Competing Against The Best
Headline News

National Equipment League Season Three Kicks Off with New Events, Competitors and Channels

Originally launched in 2024, the league has now held two major tournaments and a qualifying event in the lead-up to its third “season”, which will culminate in a champion being...
Sept. 14, 2025
Photo by Vermeer
vermeer_s450txelectric_4_925
Lawn & Garden Equipment

Vermeer Sends Electric Chippers, Stump Cutter and Mini Skid-Steer to Select Customers for Real-World Feedback

Sept. 9, 2025
Photo by Sunstate Equipment
Tentrup is the new region director of sales & marketing for the South Central Region
Headline News

Sunstate Equipment Announces Key Regional Leadership Appointments

Aug. 28, 2025
Photo by JCB
JCB 4TS Teleskid
Compact Equipment

JCB Breaks Into 100+ HP Range with Two New Compact Units

Aug. 26, 2025
With Online Express, JLG offers users the ability to search parts catalogs, view interactive parts manuals, search technical publications and use tools like 3D hydraulic schematics.
Aerial Equipment

Data Fidelity

Aug. 24, 2025
Photo by Toro Co. and ARA Foundation
ara_foundation_toro_minnesota_825_project
Headline News

Toro and ARA Complete Landscape Project and Donate $20,000 to Bolder Options in Minneapolis

Aug. 22, 2025
Cooper Equipment Rentals equips its fuel cubes – shown here on a pump bypass job in Hamilton, Ontario -- with GPS-enabled telematics devices, allowing the company to direct third party fuel suppliers by pinpointing the cube’s exact location.
GPS/Telematics

Turning Customer Data into Value

Aug. 17, 2025
Photo by Lift Solutions Inc.
Leaders Of Lift Solutions Inc Who Actually Dressed Like This And Went Out In Public The Night Of The Awards Celebration
Headline News

UniCarriers Forklift Presents Lift Solutions Inc. with 2024 President’s Award Eagle

Aug. 7, 2025
Photo by Bobcat
Laura Ness Owens Is Promoted To Vice President Of Marketing For Bobcat
Headline News

Bobcat Company Names Laura Ness Owens Chief Marketing Officer

July 7, 2025
2025_2q_chart_5_002_use
Headline News

Second Quarter 2025 Revenue Drops 1.5 Percent Say Respondents to Baird/RER Equipment Rental Quarterly Survey

July 6, 2025
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Rental Equipment Register, aka RER, is written and edited primarily for owners and managers of equipment rental companies, primarily equipment used in construction and DIY projects. It is also popular with equipment manufacturers and analysts who follow the equipment rental industry, a $70 billion + market.
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