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Covering the equipment rental industry with news, features and product information.

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Photo by Echo
Developed By And In Collaboration With Service Technicians, The Center’s Layout And Curriculum Are Built Around How Technicians Learn Best
Generators & Pumps

Echo Opens National Training Center for Technicians

The center will regularly host training sessions for technicians across Echo's dealer and distributor network, supporting Echo’s IPE and OPE product lines.
May 8, 2026
Photo by Stellar Industries
Stellar's EC3200 electric service crane features a nested boom design.
Cranes

Stellar Enhances its TMAX Mechanic Truck and EC3200 Electric Service Crane

April 21, 2026
2026_1q_chart_4_002_organic_revenue_increasedecrea
Headline News

Optimistic But Guarded Respondents to Baird/RER Q1 Survey Average 4 Percent Rental Revenue Increase

April 9, 2026
Photos by JLG
Wind generates force that pushes against the machine, and wind speeds can be significantly greater at height than at ground level — this means that the amount of force on the machine also increases at height.
Aerial/Lifting

Six Tips to Help Prevent Tip-Overs

April 5, 2026
Protective measures may include warning cones, road signs, signaling devices, flag personnel, traffic control measures, adequate lighting and high-visibility personal protective equipment.
Aerial/Lifting

Reducing Roadway Risks for MEWP Operations

April 2, 2026
Photo by Michael Roth, RER
Manitou Continues To Broaden Its Range Of Aerial Units, Telehandlers, Forklifts And More
Headline News

A Look at ARA and Conexpo 2026

March 22, 2026
Photo by Takeuchi
Eric Wenzel Takes Over The Eastern U s And Canada As Dealer Development Manager
Supply Side

Takeuchi-US Promotes Wade and Wenzel to New Dealer Development Manager Positions

March 18, 2026
Photo by JLG
jlg_ausa_d77_dumper_at_woc_126
Aerial/Lifting

JLG Adds AUSA Equipment to Growing North American Product Portfolio

Feb. 10, 2026
Photo by Darda
The Steel Shears Ensure Fast, Low Noise Cutting For Steel Structures, Large Utility Lines And Cutting Metal Girders For Scrap Yards
Concrete Working Equipment

Darda North America Offers Quiet, Low Vibration Demolition Attachments for Compact Carriers

Feb. 9, 2026
Graphic by Baird Research
baird_us_construction_spending_year_year_change_22
News & Analysis

A Mixed Bag in 2026

Feb. 3, 2026
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Rental Equipment Register, aka RER, is written and edited primarily for owners and managers of equipment rental companies, primarily equipment used in construction and DIY projects. It is also popular with equipment manufacturers and analysts who follow the equipment rental industry, a $70 billion + market.
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