Herc Holdings Acquires Toronto-area Entertainment Equipment Rental Business
Herc Rentals announced this week that it has acquired Dwight Crane Ltd. and its U.S. affiliate, LRX LLC. Dwight Crane is an entertainment equipment rental business based in Ajax, Ontario, Canada, that also has operations in Los Angeles. Ajax is in the eastern area of the Greater Toronto Area. Terms were not disclosed.
Dwight Crane is a full-service provider of equipment and lighting rentals with more than 40 years of serving Ontario’s film, event and commercial production community. The company’s rental fleet includes aerial lifts and vehicles, lighting and mounts, cranes, and lighting trucks.
“With the acquisition of Dwight Crane, we continue to expand our entertainment-related rental portfolio, which also includes the industry-leading brands of Herc Entertainment Services, Cinelease and Cinelease Studios,” said Larry Silber, HERC president and CEO. “Like our existing North American entertainment equipment rental operations, Dwight Crane has developed an unmatched reputation for quality and expertise while serving one of the largest entertainment markets in North America. In addition, Dwight Crane brings industry-leading technologies that we look forward to introducing across our specialty entertainment rental network. Through our entertainment-specific brands, our ProSolutions specialty rental equipment and our full line of equipment and services offerings, Herc Rentals remains well positioned as a preeminent partner to North America’s film, TV, and live event production enterprises. Dwight Crane’s long-standing ties to Ontario’s entertainment clientele and its industry-leading LRX brand lighting technologies bring additional strength to our team and reinforce our long-term commitment to the growing entertainment segment.”
Herc has made two previous major acquisitions this year, having acquired two multi-location Texas rental companies, Champion Rentals and CBS Rentals. Herc, based in Bonita Springs, Calif., is No. 3 on the RER 100.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.