Herc Entertainment Services Joins Partnership with Toronto Film Production Studio
Herc Entertainment Services, a division of Herc Rentals, has joined in a partnership with Cinelease and Studio Toronto to offer equipment rentals, lighting and other related services at a renovated 300,000-square foot film studio, The Hollywood Reporter reported. The studio complex has 10 soundstages and has been rebranded as Studio Toronto.
HBO and Netflix are two of the major U.S. film production companies that rented soundstages this summer to produce original films.
Increased streaming has created greater demand for studio space, especially in Toronto, a city popular with filmmakers. In addition to Studio Toronto, Downsview Studios has a new studio in Toronto with eight soundstages, with an additional site at a converted airplane hangar.
Both Herc Entertainment Services and Cinelease are business units of Herc Rentals.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.